Event co-organizers Omniquest and Oxigen aim to make the event an exciting annual affair where sports and entertainment meet on the beach.
All roads will therefore lead to the La Beach Soccer Arena on Republic holiday Monday, 2nd July 2012, as locals, tourists and the franco-phone community in Ghana troop to the beach.
A number of football stars on holiday and celebrities from the movie as well as music industries will be on hand to display on the sands with music, culture, fashion and lots of other delightful side attractions.
The question of which media house will take home the Unity Shield will be fiercely answered. Confirmed participants are Citi fm, Rainbow Radio, Metro TV, Radio Gold, TV3 and Happy fm. Other media houses to contest for the giant Shield are Pravda Radio, XYZ fm and TV Africa.
According to Fred Afful who is the manager of the La Pleasure Beach Resort, the beach will provide a unique family atmosphere and also embrace young revelers to compete in the Azonto Dance Competition, best dressed beach girl and best dressed beach guy.
To spice up the day, the GBSA will mount a mini arena to exhibit the exciting traditional wrestling which has now come to Ghana following the just ended Ecowas Games.
Sponsors of the event are Cal Bank, All Sports Condoms, Media Pharmacy, Gluconaf, Dannex Ltd and Voltic Mineral Water.Organizers have also confirmed that admission for the full day programmed is free.