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CAL Beach Soccer League >> Beach Sports
Tourism Boss Pledges Support For Ghana Beach Soccer


The current wave of passion as well as the growing numbers of tourists and locals to flock to the La Pleasure beach resort to witness beach soccer being played has not gone unnoticed. 


One such admirer of the beautiful game on sand is the Executive Director of the Ghana Tourism Authority (GTA), Mr. Julius Debrah, who has presented 10 pro-beach soccer balls to the Ghana Beach Soccer Association (GBSA). 


This follows a pledge he made at the unveiling of a new sponsorship package for beach soccer by South Africa based company Primus Africa via one of its brands, Clementia Contacto.


Beach soccer in Ghana held its first congress in October 2011 with the election of a new president and executives to steer the affairs of the GBSA during the next four years.


The energy-sapping sport is currently going through a major promotional drive with the registration of teams along the country's coastal belt and the commencement of a two-tier league.


There are already 20 registered clubs from Greater Accra, Volta, Central and the Western region competing in the Cal Bank Premier Beach Soccer League as well as in the Clementia Contacto Division 1 Beach Soccer League.   


Addressing club executives, association members and beach soccer players, the GTA boss said he was impressed by the commitment and drive of the beach soccer association to take the sport to the people. 


"Beyond finding great talent to form a national beach soccer team, new doors will be opened-including the creation of jobs and, significantly, the beginning of serious sports tourism in Ghana."


Mr. Debrah said that anytime his busy schedule will permit, he would come to the beach and watch the teams in action. The GTA Executive Director added that he is aware beach soccer is the fastest growing sport in the world.


The potential for a firm sports tourism drive nationwide cannot be underrated especially following the publication by a global rating agency in the tourism industry, Frommer travel.


Known for its credibility, Frommer travel named Ghana among the top 10 tourism destinations for 2012 setting the stage for multiple opportunities and challenges to capitalize on this new position.


At the media briefing to announce the breakthrough in Ghana tourism a few weeks ago, Mr. Debrah was in buoyant mood:


"The economic prospects of tourism in Ghana are very great," he noted.

According to Debrah, with the Legislative Instrument establishing the tourism authority now in the offing, the organization has started closing down some of the quack tourism ventures in the sector.

Mr. Debrah also announced that the Authority would host the African Choral Festival in March 2012, for which more than 200 Americans have confirmed their participation.


The GTA has embarked on a number of projects to promote Ghana; these include e-marketing (electronic marketing), a strategy which has helped to increase the tourism's traffic to Ghana.

"We now have Facebook, Twitter and YouTube pages," he said. These add to a vibrant and interactive website.


The manager of the La Pleasure Beach resort, Mr. Fred Afful, thanked the GTA boss and expressed confidence that the GBSA and GTA would work closely in exploring new opportunities and avenues for the development and growth of sports tourism in Ghana.




Beach Soccer in Ghana did not have a single team, goal post, beach soccer ball or qualified referee as recently as 2010 but now has TWENTY registered teams, TWO leagues and TEN referees! 


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